Let me start off by saying that I am not a big fan of stick concealers. In my experience, I find that they usually tend to tug on the delicate undereye skin as you're trying to apply them. I also think they tend to crease a lot more than other types of concealers, and can be harder to blend when used on the face over foundation. Revlon has changed all that, PhotoReady concealer is the exact opposite.
Revlon PhotoReady Concealer comes in a sleek, black tube with a clear cap. It retails for about $10.99, which does seem a bit high for a drugstore concealer, but the formula feels very high-end, so it's not hard to see why. The concealer stick itself is perfectly shaped to fit the contour of the eye area, and small enough as well. This is one of the first things I noticed, as I have tried a few sticks that were larger and more round in shape, that I found inconvenient to work with. Revlon has made it very easy to swipe, blend, and go.
As with all products in the PhotoReady line, this concealer was professionally designed and tested under the harshest lighting and high-definition camera lenses to provide the appearance of flawless skin whether it be in indoor fluorescent lighting or bright sunlight. Here's a little technical info from Revlon:
"Revlon PhotoReady Concealer contains photo-chromatic pigments that bend, reflect, and diffuse light to leave you with an airbrushed finish. The concealer stands up against harsh, unflattering light through the diffusing formula while also providing complete yet virtually undetectable coverage.
Revlon PhotoReady Concealer does not look heavy or settle into imperfections and works like an eraser so flaws and imperfections virtually disappear. This unique lightweight, creamy formula contains an SPF 20 to protect against sun damage while providing a poreless, airbrushed appearance to skin."
The coverage, to me, is medium but buildable. It does a great job of concealing my dark circles with the first application, but it's not full coverage. However, since the concealer is so creamy and blendable, it's very easy to build the coverage up to where you need it without it getting cakey.
I have been using this under my eyes all week, and I am really liking it. It's very creamy, so there is zero tugging during application which tends to be the biggest problem with stick concealers. PhotoReady glides on super easily, blends like a dream, and doesn't seem to crease. I feel that it really does a great job at brightening up the under eye area without looking like I have a lot of concealer on.
Though I don't typically use stick concealer on my face, I did use this a few times to cover up redness around my nose and it did a great job. It wasn't hard to blend over foundation at all, which is something I have noticed in the past with sticks.
This does have a bit of shimmer in it like the PhotoReady foundation, but it's not obvious on my skin like it was with the foundation. When I first swatched this concealer on my hand, I noticed the shimmer, but I can't detect it on my face at all. I like the fact that it has a bit of shimmer, since it helps to brighten up the undereye area by bending, reflecting, and diffusing light, and that's where I use it most anyway.
Would I recommend this? Definitely. In my opinion, this is the best stick concealer I have used to date...drugstore or high-end. Considering this retails for $10.99 and you can frequently find a BOGO or BOGO 50% off sale, this is really worth the price.